Roni’s wardrobe

I’m wearing my clothes

I wear them when I’m walking

When I’m working

I breath with them I breath through them

They need to be comfortable

I need to feel comfortable

They are my protection, my mood, my identity

I’m wearing myself

Roni Bar (רוני בר) graduated from the Ascola School of Design in 1999.

RoniBar the brand opened in 2000, bringing a new state of mind to the Tel Aviv fashion scene.

Born on a Kibbutz in the north of Israel, and a fierce Tel-Avivian, Roni strives to give an ever-changing and very urban interpretation to her past and present, that is uniquely her own.

A casual and highly wearable style, but with a strong emphasis on contemporary and individualistic feel.

Our approach is gender neutral and minimalist, yet always playfully experimental with shape, volume and proportion. Blending color contrasts and graphic cuts, geometric forms and text.

RoniBar manifests an ongoing fascination with being an individual in a community, and the conflicting desires of being seen and being unseen in vibrant city living.

RoniBar walks that thin line between reality ideal, between awareness and awakening (or the opposite), conscious and consciousness twilight, creating a more livable space in the surreal Israeli reality.

In this space we can dream, imagine, create, absorb, feel and think.


What was, for over a decade a traditional boutique with a studio on the second floor at the heart of Tel Aviv, transformed in 2016 into a large industrial space in an industrial zone, between garages, music recording studios and artists' lofts.

RoniBar studio gives you a different shopping experience, visiting an atelier and meeting the designer.

We invite you to see, touch and feel where everything is created.